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Research papers

An integrated approach to customer care research in a multi-cultural environment

Providing superior customer service requires an accurate understanding of customer needs and perceptions. This paper looks at some of the problems of customer service measurement in the multi-cultural South African environment. Taking cognisance of...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Authors: Timothy D. Cooke, Martin Slack
June 15, 1992
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Citation

Cooke and Slack (1992a, June 15). An integrated approach to customer care research in a multi-cultural environment. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/an-integrated-approach-to-customer-care-research-in-a-multi-cultural-environment


Research papers

Third world meets first world

Huge changes are occurring in South Africa. Change in Africa has occurred, as it has in Eastern Europe, as a result of social, economic and political pressure. Some of these social and economic pressures are discussed in this paper. Thousands of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Timothy D. Cooke
September 1, 1990
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Citation

Cooke, T. D. (1990a, September 01). Third world meets first world . ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/third-world-meets-first-world-